TOMMY HILFIGER AND SHAWN MENDES PRESENT 
TOMMY X SHAWN CLASSICS REBORN SPRING 23 COLLECTION IN BERLIN 

The co-creators joined an intimate in-store panel celebrating the launch of the new campaign and collection that features sustainable innovation

 

WHAT:         
Tommy Hilfiger which is owned by PVH Corp. [NYSE: PVH], announces that Tommy Hilfiger and GRAMMY® nominated, multi-platinum singer-songwriter Shawn Mendes presented their Spring 2023 Tommy X Shawn Classics Reborn collection at a panel hosted by Nazan Eckes at the TOMMY HILFIGER store on Berlin’s Kurfürstendamm.

Hilfiger and Mendes gave an insight into the inspiration, innovation and creative process behind the collection at the conversation for guests and members of the Tommy Hilfiger Club.

In the three days following the panel, the store will host experiences for customers led by change-makers in local sustainability movements. Berlin-based artist Melisa Minca will present an art installation using TOMMY HILFIGER waste stock to create a new and contemporary design showcasing the vast potential of upcycling.  Damaja, a sustainable embroidery practice led by Sefanija Pejchinovska, will be offering hands-on embroidery workshops demonstrating how guests can create their own patches from TOMMY HILFIGER waste stock to upcycle their garments.

The evening after the panel, Hilfiger and Mendes were joined by guests from the press and VIPs at Papillon in west Berlin. Guests included singers Wincent Weiss and Mogli, influencer and model Stefanie Giesinger and content creator Jacob Rott, who all wore pieces from the Tommy x Shawn Classics Reborn collection, styled with their own self-expression. 

An AR mirror will be installed at the store, so visitors can try on digital renditions of the physical collection, providing an exciting new channel for engagement beyond the traditional scope of retail.

The Tommy x Shawn Classics Reborn Spring 2023 collection places a contemporary perspective on pre-90s prep, highlighting the relaxed fit and original comfort, with an emphasis on inclusivity. The partnership embraces Hilfiger and Mendes’ vision for sustainability by featuring recycled and innovative material including  Recycrom™️ and Circulose®.

Friends of the brand are invited to join the community and conversation on social media using #TommyHilfiger, @TommyHilfiger and @ShawnMendes.

              

  

WHO:          
Tommy Hilfiger, Shawn Mendes

 

WHERE:      
Papillon,

Hardenbergplatz 15

10623

Berlin

 

Tommy Hilfiger Store,

Kurfürstendamm 217

10719 

Berlin 

Germany                    

 

WHEN:         
March 22, 2023. 

  

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About TOMMY HILFIGER 

TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity. 

  

Global retail sales of TOMMY HILFIGER products were approximately $9.3 billion in 2021 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com.  PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth. 

  

About PVH Corp. 

PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That’s the Power of PVH. Follow us on Facebook, Instagram, Twitter and LinkedIn. 

 

EDITOR’S NOTE:

 

 Recycrom™️ and Circulose® are innovative technologies included in the Tommy x Shawn Classics Reborn collection.

 

• Recycrom™ uses a new technique to make dye, created by reprocessing fibers from pre-consumer factory cutting waste into a colored powder.
• Circulose® is a fabric made by blending recycled textile waste with wood fiber, reducing dependence on virgin resources and ensuring discarded cotton textiles can be part of a more circular recycling system, rather than ending up in landfills.