TOMMY HILFIGER AND SHAWN MENDES PRESENT  
TOMMY X SHAWN CLASSICS REBORN SPRING 23 COLLECTION IN MILAN 

The co-creators joined an intimate in-store panel celebrating the launch of the new campaign and collection that features sustainable innovation.

 

WHAT:          
Tommy Hilfiger which is owned by PVH Corp. [NYSE: PVH], announces that Tommy Hilfiger and GRAMMY®  nominated, multi-platinum singer-songwriter Shawn Mendes presented their Spring 2023 Tommy X Shawn Classics Reborn collection at a panel hosted by Matilda de Angelis at the Tommy Hilfiger store on Milan’s Piazza Guglielmo Oberdan.

Hilfiger and Mendes gave an insight into the inspiration, innovation and creative process behind the collection at the conversation for guests and members of the Tommy Hilfiger Club.

In the two days following the panel, the store will host experiences for customers led by change-makers in local sustainability movements. TOOLS, a collaborative design studio, will curate a hand-on upcycling workshop creating sculptural garments using Tommy Hilfiger waste stock. Alice Sofia Navarin, creator of responsible fashion company Rat Hat, will be leading sessions on how to customize garments using a crochet patchwork piece.

The evening after the panel, Hilfiger and Mendes were joined by guests from the press and personalities at Portrait Milano in the vibrant Porta Venezia district. Additional guests included songwriter and rapper Madame, musicians Sangiovanni and Mara Sattei, actor Cristiano Caccamo and athlete Bebe Vio, who all wore pieces from Tommy Hilfiger, styled with their own self-expression.  

An AR mirror will be installed at the store, so visitors can try on digital renditions of the physical collection, providing an exciting new channel for engagement beyond the traditional scope of retail.

The Tommy x Shawn Classics Reborn Spring 2023 collection places a contemporary perspective on pre-90s prep, highlighting the relaxed fit and original comfort, with an emphasis on inclusivity. The partnership embraces Hilfiger and Mendes’ vision for sustainability by featuring recycled and innovative material including  Recycrom™️ and Circulose®. 

Friends of the brand are invited to join the community and conversation on social media using #TommyHilfiger, @TommyHilfiger and @ShawnMendes.  

 

WHO:          
Tommy Hilfiger, Shawn Mendes 

 

WHERE:        
Portrait Milano, 

Corso Venezia 11

20129 

Milan

 

Tommy Hilfiger Store

Piazza Guglielmo Oberdan 2A,

20129,

Milan,

Italy

 

                

WHEN:    
March 24, 2023.  

 

# # #  

   

About TOMMY HILFIGER  
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.  

Global retail sales of TOMMY HILFIGER products were approximately $9.3 billion in 2021 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com.  PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.  

   

About PVH Corp.  
PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That’s the Power of PVH. Follow us on Facebook, Instagram, Twitter and LinkedIn.  

 

EDITOR’S NOTE:
Recycrom™️ and Circulose® are innovative technologies included in the Tommy x Shawn Classics Reborn collection.

• Recycrom™ uses a new technique to make dye, created by reprocessing fibers from pre-consumer factory cutting waste into a colored powder.
• Circulose® is a fabric made by blending recycled textile waste with wood fiber, reducing dependence on virgin resources and ensuring discarded cotton textiles can be part of a more circular recycling system, rather than ending up in landfills.