Spring-2017-Men / 01. Press Release
Hilfiger Edition celebrates the icons of a modern wardrobe. It looks beyond familiar forms and the codes of classicism, taking indispensable items from the Tommy Hilfiger archive and pushing them one step further. Each piece has its own inherent value and encourages a twist on tradition where American heritage meets pop culture.
For spring 2017, there are nods to ‘70s sportif and The Ivy League but silhouettes have changed, proportions are different and the details reveal new creative possibilities. Prints are the cornerstone. Floral, bandana and linear patterns are shown in unexpected variations that feel fresh as plays on patchwork inform shapes and add graphic zip. Suiting and pajamas are both spontaneous and sartorial, surpassing conventional matched sets with the addition of tropical flora or shorts as partners. Outerwear takes a casual approach in sporty shapes such as the pullover and barracuda, a selvedge denim jacket is cropped for newness while giving a cursory salute to workwear. Knits are familiar in frame but inventive in their construction. Shirting and chinos, both foundations of the Hilfiger vocabulary, are cut oversized with pieced fabrics and the addition of knitted polo collars or side stripes impart a contemporary simplicity in their structure. Each outfit is played up with accessories such as bucket hats, leather sport totes and covetable retro-infused sneakers and rope trimmed slides.
This season Tommy Hilfiger presents a purposeful lineup of new essentials that acknowledges how men today dress. It’s an enduring approach to fresh global style for which there is no expiration date.