SHAWN MENDES VISITS MEXICO CITY TO CELEBRATE THE TOMMY X SHAWN CLASSICS REBORN SPRING 23 COLLECTION LAUNCH

The contemporary icon joined an intimate in-store panel celebrating the launch of the new campaign and collection that features sustainable innovation.

 

WHAT:
Tommy Hilfiger which is owned by PVH Corp. [NYSE: PVH], announces that GRAMMY® nominated, multi-platinum singer-songwriter, and co-creator of Tommy X Shawn Classics Reborn, Shawn Mendes spent a day in Mexico City presenting the collection.

The day was hosted by Mexican social media star Andrés Zurita, who spoke with Mendes at a panel at the Artz Pedregal TOMMY HILFIGER store to guests and consumers, giving an insight into the inspiration, innovation and creative process behind the collection.

When Tommy Hilfiger and Shawn Mendes created the collection, they committed to taking a fresh look at ideas, passions, and perspectives. Inspired by this outlook, Mendes visited Arca Tierra in Xochimilco, a project that supports sustainable farming applying regenerative agriculture principles, safeguarding cultural and culinary traditions while combatting climate change. Mendes was shown how the chinampa ecosystem of floating gardens works, how food is harvested, and how the process helps the environment.

The same evening, Mendes was joined by guests from the press and VIPs at Tetetlán in the Jardines del Pedregal suburb.  

Guests included actors, singers and VIPs including Paola Zurita, Fabiola Guajardo, Ela Velden, Michael Ronda, Calle y Poché, Andrés Baida, Alejandro Puente, Ana Brenda Contreras, Azul Guaita, Carlos Torres and Nane Miller, who all wore pieces from TOMMY HILFIGER, styled with their own self-expression. 

The Tommy x Shawn Classics Reborn Spring 2023 collection places a contemporary perspective on pre-90s prep, highlighting the relaxed fit and original comfort, with an emphasis on inclusivity. The partnership embraces Hilfiger and Mendes’ vision for sustainability by featuring recycled and innovative material including  Recycrom™️ and Circulose®. 

Friends of the brand are invited to join the community and conversation on social media using #TommyHilfiger, @TommyHilfiger and @ShawnMendes.  

 

WHO: 
Tommy Hilfiger, Shawn Mendes 

 

WHERE:
Tommy Hilfiger Artz
Local 121, 
Anillo Perif. No 3720,
Jardines del Pedregal,
01900 Ciudad de México,
Mexico

Tetetlán
Av. De Las Fuentes 180 – B,
Jardines del Pedregal,
Álvaro Obregón,
01900 Ciudad de Mexico,
Mexico                  

                                

WHEN:         
March 27, 2023.  

 

About TOMMY HILFIGER  
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity. 

Global retail sales of TOMMY HILFIGER products were approximately $9.3 billion in 2021 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com.  PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.  

   

About PVH Corp.  
PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That’s the Power of PVH. Follow us on Facebook, Instagram, Twitter and LinkedIn.  

 

EDITOR’S NOTE:
Recycrom™️ and Circulose® are innovative technologies included in the Tommy x Shawn Classics Reborn collection.

• Recycrom™ uses a new technique to make dye, created by reprocessing fibers from pre-consumer factory cutting waste into a colored powder.
• Circulose® is a fabric made by blending recycled textile waste with wood fiber, reducing dependence on virgin resources and ensuring discarded cotton textiles can be part of a more circular recycling system, rather than ending up in landfills.